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The term bandwidth refers to the amount of data that transfers into and out of your web hosting account. Incoming data can include requests for web pages, email, FTP requests, and FTP uploads, while outgoing data includes file transfers, web pages, and email. Every hosting account is allocated a certain bandwidth per month. On an average, for the personal smaller websites the bandwidth ranges from 3GB and upto 200 GB for the large corporate or large business systems.

In order to ascertain the amount of bandwidth you require, you need to take into account the amount of traffic your website attracts as well as the content of the website. Even if your web pages contain a fair amount of text and few graphics, if the traffic to your website is high, you may need extra or a large amount of bandwidth. In case your website traffic is low but your website consists of downloadable files in videos, music or other software, then again you will need a large bandwidth.

For the novice, it is not easy to ascertain the bandwidth required for his website. In order to calculate the bandwidth you require for your website, you need is to calculate the size of your downloadable content and multiply by the number of visitors you receive each month. Add to that the number of emails sent and received and other content such as FTP uploads. The final figure will give an estimate of the amount of bandwidth needed. Moreover, this will also give you a leeway as not every visitor will download content from your website or view every page on the website for that matter.

Try this for a few months, and as the website attracts more traffic you have the option of gradually increasing your bandwidth allotment. It is a good idea to check with the existing policies of the web hot company regarding the bandwidth allotment in order to avoid confusion. A few hosts may allow you to exceed your allotted bandwidth while others may terminate services till your account is upgraded. So keep a tab on how much bandwidth you are using and if you need to upgrade it in the near future.

In the event when you do not want to increase your bandwidth or upgrade it, you also have the option of choking traffic, also called “throttle” the traffic. Web hosts offer this service as a way to limit incoming requests or to exclude requests once a certain number has been reached.

There are many throttling options to choose from. You can limit the number of incoming requests by specifying an idle time between requests. This causes incoming requests to be delayed by a specified amount of time if too many are arriving at once. The other option is to restrict or put a limit on data transfer within a certain time period or to limit the number of requests for a certain file. Throttling of web traffic is not advisable if your website depends on traffic for business. Throttling is useful if you offer a lot of free content and want to keep your hosting budget within limits.

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