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Online shopping is becoming increasingly popular all over the world. The volume of sales and value is constantly on the rise, and Ecommerce industry is experiencing a substantial boom. If you are thinking about launching your own Ecommerce website, you need to be aware of a few basic guidelines.
The first thing is of course the product or service that needs to be sold on your website that needs to be taken into consideration. In order to determine what type of hosting package you need, the number of products to be sold through your website need to be taken into account. So, let’s say for example that you have less than 20 items to sell; you will need a very small hosting account to set up the whole thing. In case you have a large number of products to sell, then you will perhaps need more disk space, more bandwidth, and more features such as databases and a secure connection for accepting payments.
In order to accept payments online, you have two basic options to choose from - collecting payment information directly or hiring a third-party service to process credit cards.
SSL (Secure Sockets Layer)
It is absolutely vital to have a website with a secure connection, especially if your merchant website enables you to process credit cards. This ensures that sensitive information and data cannot be intercepted and read as it travels through the internet. Therefore the data is encrypted. A secure connection is indicated by https at the beginning of a web address. So in case you do not have a secure connection, customers will not post any sensitive financial information to avoid any fraudulent activity.
Therefore, in order to get a secure connection for your website, you will need to apply for an SSL (Secure Sockets Layer) certificate. You may be charged a certain fee to install this certificate. These certificates are issued by companies like Thawte. You are required to furnish information for verification purposes like your identity, location etc. In order to install this certificate on your website, you will also need a unique IP address.

• Third Party Gateways

In case you still find yourself perplexed and find the above option a tad complicated, you can also opt for third party service that offers to handle online financial transactions. So in order to complete a purchase or transaction, the customer is redirected to a web site that provides payment services. The customer is required to fill in their credit card details to complete the sale. These services usually charge a certain amount of commission on each sale as well as an additional set up fee. Services like PayPal however, are free of cost and charge you a small percentage of the sale.

• Shopping Carts

Shopping carts are scripts that can be installed in your hosting account. Shopping carts are a convenient way to organize products in certain categories, creating pages that describe categories as well as individual items, allow you to keep track of returning clients, suggest other items for the customer to buy before they check out, and allow them rate the products they have bought.
Shopping carts are a useful tool to make the shopping experience more pleasing and interactive. Many hosting packages include free shopping cart scripts such as Miva, Agora, osCommerce, and Zencart.

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