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GoDaddy at Super Bowl

Godaddy is leading the hosting industry by leaps and bounds and this trend seems to escalate to newer heights; especially now when its time for them to begin their advertising activities in the 2008 super bowl. GoDaddy boasts of over 23 million domain names and a customer base comprising of 4.3 million active customers. The offering made by GoDaddy to its customers far surpasses their competitors and in a bid to keep their online presence and tangible force of superiority consistent; GoDaddy and its Super Bowl ads together have providing it with the required impetus.

GoDaddy first advertised with Super Bowl in the year 2005; which enhanced their market share considerably. Their market share of new registrations jumped from 16% before the Big Game to 25% after the game. During the 2006 Super Bowl; their market share escalated to 32%. Then with 2007 Super Bowl; their market share climbed to 38% and is seemingly still on the rise.

Previously rumors were abuzz that GoDaddy might sit out on the Super Bowl 2008. Well, it it likely that they would indeed be a part of the Super Bowl 2008; as advertisers. As quoted by GoDaddy CEO Bob Parson on his blog; “We finally decided to once again be a Super Bowl advertiser. Now we are very busy trying to come up with just the right creative.” It is important to note here that the expected cost of each 30 second spot is $2.7 million. It was in the year 2005 that GoDaddy experienced a deluge of domain registrations and according to Bob Parson “This is where the Super Bowl and Go Daddy’s edgy advertising have made a big difference.”

Audiences are bracing themselves and are all agog about GoDaddy’s 2008 Super Bowl commercials. According to Bob Parsons; the previous pay off figures completely justify the fact they would most definitely advertising with 2008 Super Bowl; and this time too have their intentions intact and eyes wide open to capitalize on their lucky mascot. GoDaddy intends to triumph tet again with their innovative advertising ideas and skilful marketing techniques. While some of their ads could be racy and naughty; others are hilarious and fun to watch. So wait and watch; while GoDaddy gives the go and races into the 2008 Super Bowl; well spirited and brimming with vigor.

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