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The Planet, one of the leading hosting companies with headquarters at Houston (Texas), has recently announced a Managed Services Plan, backed by a service-level agreement (SLA) for managed services customers.

“After talking with more than 200 of our customers and to others in the industry, I found in terms of web hosting that business executives recognize the benefit even if they weren’t familiar with the term itself,” explained Steve Kahan, VP of marketing and product management for ThePlanet. “We’re an equalizer, we level the playing field for SMBs … we provide on-demand IT infrastructure.” “As they grow, they have the ability to add IT capacity as it’s needed,” he said. “Our goal is to provide customers with unsurpassed IT infrastructure flexibility backed by the strongest service guarantees in the industry.” He said that ThePlanet is among a handful of companies that are ushering in the era of Web 2.0. The Planet’s mission, Kahan said, is to provide SMBs with the pervasive technology advantages traditionally available only to large corporations. The Planet offers a 99.9 percent SLA for delivering uninterrupted power and network availability. With remote hands and eyes, customers are assured of automated and manual reboots for servers, and 24/7/365 application and resource monitoring to identify and immediately address problems before they escalate, he continued. Moreover, The Planet provides system monitoring that alerts customers to any pre-defined performance issues. The company says it has redefined its monthly IT infrastructure offerings with a three-tiered service model, each with network-based security and around-the-clock technical support.

The newly combined business entiry after the last year merger between EV1 Servers and The Planet, now owns and operates six geographically dispersed data centers that house more than 40,000 servers. As one of Dell’s largest-volume customers and with more than 22,000 customers and hosting over 2.8 million websites, The Planet’s facilities feature networks, power generators and temperature control systems with N+1 redundancy.

“We’re really catching on with mainstream SMB executives much in the way Salesforce.com has down,” he said. “There will be a lot of consolidation in our industry this year with fewer vendors and better service levels. We’ve been beefing up our sales capabilities as we move upstream into managed hosted services and in the studies we’ve seen, customers have identified server administration as being of particular importance so that is the service we’re keenly focused on right now.”

Resellers comprise a significant portion of the company’s customer base. Kahan said it is a primary strategy for The Planet to grow its reseller community and on a global basis. “We have a large channel community and it is in fact the largest customer segment that we serve,” he said. “We expect that community to become an increasingly important part of our business.” The Planet stands apart from other on-demand IT infrastructure providers by offering customers an optional Managed Services package backed the industry’s first SLA that guarantees 100 percent network and power availability, Kahan added. Managed services customers gain personal support with operating system configurations and hardening; reloads to maximize reliability and security; advanced escalations for reactive systems monitoring, and anti-virus protection assistance. In addition, The Planet’s customers gain technical support and assistance with third-party applications including Apache, BIND, MySQL and IIS. “As a reseller of hosting services, it’s nice not having to think about the network,” said Brent Oxley, president and founder of Houston-based HostGator. “The Planet enables me to focus on staffing and growing my company.”

“Compared with building it themselves, SMBs could cut their costs by an estimated 75 percent by switching to hosted IT infrastructure services,” Kahan said, citing a Frost & Sullivan report on the subject. “That is significant. That fact will capture any business executive’s or SMB’s attention.”

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