Domain Web Hosting
Domain name extensions
TLD or Top Level Domain, commonly used by commercial websites.
The .com extension is most commonly used for commercial websites.
Non-profit organizations might prefer using .org, universities usually use .edu, government sites use .gov.
ICANN (organization responsible for such matters) approved new TLDs in November 2000, including .biz, .info, .name, .museum, .coop, .areo, and .pro. Rules for registering domains with those TLDs however vary.
Some domains like .tv are also made available and are commonly assigned to smaller provinces and countries and subsequently sold to companies that offer them to everybody. While a domain name is not necessary to have a website, it is recommended. Whether you are creating a family website or a business website, having a domain name allows your site to be more easily found and remembered.
Register a Domain Name
Many web hosting companies register a domain for their client they opt for this service while opening an account. Domain names are registered for a variety of reasons. Some build a website right away or buy a name to build a site later, while others purchase domain names in order to protect a company name or trademark, and some register a domain name so they can have personalized email addresses. If a person decides to build a website for their domain; it is often easiest to register the domain name with their chosen web host. Furthermore, few web hosting companies offer free domain name registration when clients sign up for web hosting. If however, the client decides to host and register separately; they would need to choose a domain registrar with a quick DNS set up time. GoDaddy, for example, is a registrar known for its quick set up abilities. Once the domain name is registered; no one else can take it. So long as it has active DNS entries, all the required fees are paid and it’s not in breach of any law, nobody else can either use it or take it without your consent. Since web hosting is quite affordable; it is equally easy to set up even for beginners. After purchasing a domain name, the next step is to find a company that will host your website. Depending upon the purpose of creating a website, there are many options in terms of web hosting packages to choose from. Hosting sites such as Doteasy usually provide free hosting with no monthly charges if you either purchase or transfer your own domain name (www.yourname.com). A subdomain is similar but tacks your name onto the web host’s domain such as (www.yourname.150m.com.) Subdomains create a longer URL but are often provided free, which is their main advantage. Acquiring a domain undoubtedly lends the company or individual a more professional image. Getting a domain name is possible with as little as $8.95 a year for registration with ICANN approved sites such as Go Daddy. ICANN is the global, non-profit, private-sector coordinating body performing on behalf of public interest. ICANN makes sure that the DNS continues to work efficiently – by supervising the distribution of unique numeric IP addresses and domain names. ICANN also manages the processes and systems that ensure that each domain name maps to the correct IP address. ICANN is responsible for managing and coordinating the DNS to ensure universal resolvability.
Domain Name Features
A domain name should be essentially unique, short, simple and most importantly easy to remember. Going in for a .com is most preferred. The domain name becomes a unique identity on the World Wide Web. With your own domain name, your website and e-mail addresses, for example, will have that professional look, being unique to your business. Choosing the right domain name is the key and the first step that decides the future of your online business. A domain name rightly pertains to the website, can attract visitors in hordes while a wrong domain name can only confuse customers, turn traffic away or even lead to lawsuits. The first thing to ascertain is what domain name to chose. Should the owner go in for keyword rich domain name, a memorable brand (like Yahoo! Or Amazon) or choose for hyphens, dashes or numbers. Will any of this offer an edge in the search engines or Web directories? This is primarily what needs to be considered when selecting a domain name for your website. The Internet is constantly changing. Search engines create new algorithms regularly that give weight to various aspects of a website in different ways, to achieve the most relevant listing of results for their users. Most online businesses will still be found through the search engines, so this may be a factor to consider. The owner needs to remember that the domain constitutes the entire online identity of the website.
Tips for Registering a new Domain Name
You need to have a name that respected, easy to remember and perhaps arouses interest in the potential customers.
Firstly, make sure that the domain name is registered in your own name, with your up-to-date contact information.
Keep in mind that some disreputable domain name suppliers will register your domain name using their own information. Another thing to avoid is a domain name that infringes on copyright or trademark rights.
Secondly, the domain should sound short and simple and not include more than 20 characters (maximum).
Use real words for your domain name and the words should be easy to spell. Even if your website’s demographic is college graduates or rocket scientists, nobody likes to think hard in order to remember how to spell a website’s URL. It is advisable not to use your company name unless it has keywords included in it and is easy to remember and spell. Alternatively, if you’re building your company at the same time as you’re building your website, you can try coming up with the domain name first, and then name the company after the domain. If you are planning to use hyphens, first decide whether you wish to go heavy on SEO stuff. It is noted that using a hyphen between words helps search engines figure out the words in the URL, and so might lead to your website ranking slightly higher in the search results. Else, hyphens can be skipped.
However, please also be informed that domain names without hyphens are assessed at a higher value than domain names with them. It is also recommended to skip the numbers as users tend to forget numbers in URLs. For example, the number “0″ is frequently mistyped as the letter “O”. Also, including a specific location within the domain name is not a very bright idea; unless of course if your website is related to that specific location or serves a particular area. A Web surfer in New York who sees your domain name come up in the search engine results is less likely to visit your site if it has, for example, “LasVegas” in it, unless he’s planning a vacation there. Once the domain name is decided on, after taking into account all the above factors, make sure you use it on all of your business cards, stationary, promotional items, and in advertisements as domain names serve as a primary identity of a specific business. As more relevance is placed on the domain name in search results, it is important to consider the market sector you are in, the services you provide, and whether using any of those keywords in your domain name will be of benefit to you.
Expired Domain Names
Sometimes, you may even wonder why the best domain names are already taken. These domain names are pre-owned at times and leave little or no space for innovative domain naming. Anyway, domains are only purchased for a specific time period, and they do come up for renewal regularly. In the event that domain names are not renewed, they are made available for purchase. Sometimes domain names do not get renewed because the business that owned them is no longer operational. Sometimes the business still exists but has found it no longer wants or needs a domain name. It is equally important to note that in addition to expired domains, you can also purchase domain names on the after-market (by making bids) or from the domain name resellers. Buying pre-owned domain names may have a few advantages however and may even impart the required impetus to your online business. If a pre-owned domain name was part of a link exchange; this usually is instrumental; in generating more traffic. If you take over a domain name, you can inherit these incoming links and the resulting traffic. Expired domain names are up for grabs as all the resulting benefits of the previous or original domain or website is transferred to the new site. This subsequently results in an increased number of hits and sales for the website. There is umpteen number of websites listed on Yahoo! And DMOZ and each month a few hundred expire. If someone purchases the domain name quickly after its expiration, it can benefit greatly in terms of traffic.
Better still would be if the domain name held a high ranking on popular search engines like Google or Yahoo! People spend a great amount of time, effort an money in a bid to increase their rankings on the search engine. By buying such pre-owned domain names, web owners can cash-in on this and thereby inherit resulting page rank and traffic. It is important to note that you will need to duplicate the page or pages referred to by Google in order for this to work properly.
Buying Pre-owned Doman Names
Buying or using pre-owned domain names can also involve a few disadvantages. The first one being; inheriting unwanted emails or spam. When you own a domain name, you get the email sent to every single username on that domain. For a domain which received a lot of spam, it could mean a significant amount of bandwidth used just for junk messages to non-existent users. There is also a possibility that you could inherit robot activity. If you get a domain name which someone had listed with a number of robots (programs which perform automatic functions); they can cause a tremendous amount of traffic; so much so that you may end up giving up the domain name at least temporarily. You might event rivals or enemies as some people give up domain names for intentional reasons. For example, the name might be the target of email bombs or denial-of-service attacks. In these instances, you could find yourself inheriting these issues. Furthermore, the domain may even be banned if the site was involved in spamming search engines. By purchasing these old domain names, you might be similarly banned. This normally would not affect your existing domains, but it might reduce the value of the domain name that you purchased.
It is imperative to weigh all pros and cons before giving up a domain name, as the seller may then find it impossible to get it back or very expensive to re-buy the domain. Also, it is important to be aware of expiration dates, as you may not get notified by the registrar before expiration. This can happen because email is not a perfect delivery system, because of a glitch in the registrar system or even because you didn’t check your mail or email for the renewal. Therefore, it is important not to lose your valuable domain name accidentally. Also, change any links that you possibly can. If you are allowing a domain to expire, be sure you save any links that you might want to keep. For example, if you had owned three domains that all went to the same website and you allowed two of them to expire, you might want to spend the time to change the links to the domain name that you keep. Furthermore, make sure that the email address is changed as well. Once access to the domain name is lost, all emails that are accessed through that domain will be lost as well.